Tājā is the name of a sparkling water brand I created during my time at Georgia Southern University. Tājā or ताजा is the English phonetics for the Nepali word "fresh." The entire design is heavily inspired by Nepali art and colors. Aiselu, junar, and kafal are all fruits native to Nepal.
BRANDMARK
The brandmark takes elements from Nepali writing and applies them to the English letters. This includes the long connected top line, the streaking tail of the smaller symbols, and long swooping stroke at the bottom. The bright red color is also directly taken from the Nepali flag.
TYPOGRAPHY
COLOR PALETTE
STATIONARY
LABEL DESIGN
MOCK UPS
