The Classic brand was one of my largest projects while at Georgia Southern University. What was to be included in this project was a brand concept created by me, all core branding elements (i.e. logo, color palette, typography, stationary, product design, advertisements, and business uniforms/vehicle design.) All of these elements and more were to be put in a Graphic Standards Manual.
BRANDMARK
The brandmark features a flowing middle part hairstyle with cut out hair strands to give depth to the silhouette. The “Classic” name is written in a connected brush script typeface, indicative of elegance and a time past. The hair was created using a grid build out of the X-Height of the name. All four sides as well as the pointed edges of the hair strands touch this grid.
TYPOGRAPHY
COLOR PALETTE
STATIONARY
LABEL DESIGN
MOCK UPS
ADVERTISEMENT
CLASSIC GRAPHIC STANDARD
